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ARCHIVE FOR:

Mike Pollard

  • Mike Pollard, SVP Strategic Partnerships, Operative
    OPINION: On TV & Video

    CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry

    By Mike Pollard, SVP Strategic Partnerships, Operative// August 6th, 2024

    It’s anyone’s guess how CTV advertising will eventually look. But, today, there are no rigid standards, writes Operative’s Mike Pollard.

    Tagged in:
    • CTV
    • CTV vs linear
    • Mike Pollard
    • NBCU
    • operative
    • Paramount
    • streaming platforms
    • Walt Disney Co.

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