online video advertising Archives | AdExchanger

How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’

Allison Schiff — Mon, 19 Aug 2024 12:00:47 +0000

Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]

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Biden Is Spending Even More On Video Than Some Of The Biggest Commercial Brands

Allison Schiff — Thu, 29 Oct 2020 04:05:05 +0000

If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After spending big on display and native during the first half of 2020, the Trump campaign scaled back precipitously on programmatic starting in August, down to nearly zero in September, and has kept its foot on […]

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Toyota Revs Up With Hypertargeted Video

Allison Schiff — Mon, 23 Jan 2017 15:03:41 +0000

Toyota is putting video behind the wheel. On Monday, Toyota, working with VaynerMedia, launched an online video-centric ad campaign to promote its 2017 Toyota 86 sports car to millennials – a generation more associated with Uber than car culture. But millennials are still buying cars. People ages 21 to 38 bought around 4 million vehicles in […]

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Watchwith Makes Its In-Program Inventory Available Programmatically

Allison Schiff — Wed, 23 Sep 2015 16:00:08 +0000

TV networks don’t lack for premium video content. But monetizing that content without pre-roll, mid-roll and interstitials? That’s another story. “For the most part, TV networks are taking the linear television model and trying to directly translate it to digital,” said Zane Vella, CEO of Watchwith, a company that taps into episode-level metadata to place […]

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TubeMogul Enabling The Buying Of Targeted, Video Media In Real-Time Says CEO Wilson

AdExchanger — Wed, 07 Jul 2010 12:15:26 +0000

Brett Wilson is CEO of TubeMogul, an online video, advertising and analytics platform company. AdExchanger.com: What problem is TubeMogul solving today? Seems like a couple, potentially. BW: The common theme among our offerings is that we help advertisers get their videos watched and watched longer by the right audiences. Currently we offer paid and free […]

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