Tom Pachys Archives | AdExchanger https://www.adexchanger.com/tag/tom-pachys/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 16:31:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Tom Pachys Archives | AdExchanger https://www.adexchanger.com/tag/tom-pachys/ 32 32 How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/#respond Mon, 19 Aug 2024 12:00:47 +0000 https://www.adexchanger.com/?p=410842 Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]

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