e.l.f. Cosmetics Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/e-l-f-cosmetics/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 11:24:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png e.l.f. Cosmetics Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/e-l-f-cosmetics/ 32 32 Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand? https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/ https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/#respond Mon, 19 Aug 2024 04:45:07 +0000 https://www.adexchanger.com/?p=410824 For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t […]

The post Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand? appeared first on AdExchanger.

]]> https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/feed/ 0 A Dollar Here, A Dollar There (For Dollar General); How Silicon Valley Got Unbanked https://www.adexchanger.com/ad-exchange-news/tuesday-11042023/ Tue, 11 Apr 2023 04:03:52 +0000 https://www.adexchanger.com/?p=369804 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. General Admission Dollar General is one of many retail chains to launch an ad platform business. And the Dollar General Media Network (DGMN), as it’s known, just added a new partner last week: Meta. The Meta ad platform can now attribute sales to […]

The post A Dollar Here, A Dollar There (For Dollar General); How Silicon Valley Got Unbanked appeared first on AdExchanger.

]]> Move Out Of The Funnel And Into The Fast Lane https://www.adexchanger.com/data-driven-thinking/move-out-of-the-funnel-and-into-the-fast-lane/ Tue, 21 Jun 2022 04:30:07 +0000 https://www.adexchanger.com/?p=202568 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Porigow, EVP of growth at The Shipyard. Building performance-driven brands that people love is now possible on a scale never before imaginable – at least for those of us […]

The post Move Out Of The Funnel And Into The Fast Lane appeared first on AdExchanger.

]]> How E.l.f. Beauty’s Sponsored Hashtag Got 1.6 Billion Views On TikTok – And Counting https://www.adexchanger.com/platforms/how-e-l-f-beautys-sponsored-hashtag-got-1-6-billion-views-on-tiktok-and-counting/ Mon, 14 Oct 2019 13:22:26 +0000 https://adexchanger.com/?p=125899 If TikTok is still proving its value as a marketing platform, despite skyrocketing popularity among Gen Z, it got a huge boost in October when the cosmetics company e.l.f. ran a sponsored hashtag challenge, #eyeslipsface, that amassed 1.6 billion views in just over a week. Two factors led to e.l.f’s success on TikTok: showing up […]

The post How E.l.f. Beauty’s Sponsored Hashtag Got 1.6 Billion Views On TikTok – And Counting appeared first on AdExchanger.

]]> Cosmetics Brand E.L.F. Says Omnichannel Attribution Not Just A Pipe Dream https://www.adexchanger.com/advertiser/cosmetics-brand-e-l-f-says-omnichannel-attribution-not-just-a-pipe-dream/ Thu, 29 Jan 2015 16:17:07 +0000 https://adexchanger.com/?p=98679 While many brick-and-mortar retailers grapple with bringing their businesses online, cosmetics brand e.l.f. did things in reverse. After 11 years in ecommerce, e.l.f. (that stands for Eyes Lips Face) is now expanding its offline footprint, said Megan O’Connor, VP of digital and ecommerce at e.l.f Cosmetics. In the past year, e.l.f. has opened three flagship […]

The post Cosmetics Brand E.L.F. Says Omnichannel Attribution Not Just A Pipe Dream appeared first on AdExchanger.

]]>