featured Archives | AdExchanger https://www.adexchanger.com/tag/featured/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 11:24:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png featured Archives | AdExchanger https://www.adexchanger.com/tag/featured/ 32 32 Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand? https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/ https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/#respond Mon, 19 Aug 2024 04:45:07 +0000 https://www.adexchanger.com/?p=410824 For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t […]

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]]> https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/feed/ 0 DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet https://www.adexchanger.com/marketers/dts-brands-are-learning-hard-way-that-winning-retail-can-be-losing-bet/ https://www.adexchanger.com/marketers/dts-brands-are-learning-hard-way-that-winning-retail-can-be-losing-bet/#respond Thu, 15 Aug 2024 04:54:37 +0000 https://www.adexchanger.com/?p=410605 It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […]

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]]> https://www.adexchanger.com/marketers/dts-brands-are-learning-hard-way-that-winning-retail-can-be-losing-bet/feed/ 0 Browser Extension Developers Say Google And Apple Need CMA Oversight https://www.adexchanger.com/platforms/browser-extension-developers-say-google-and-apple-need-cma-oversight/ https://www.adexchanger.com/platforms/browser-extension-developers-say-google-and-apple-need-cma-oversight/#respond Wed, 14 Aug 2024 13:52:29 +0000 https://www.adexchanger.com/?p=410555 Antitrust regulators are turning their attention to mobile web browsers. Last week, the UK’s Competition and Markets Authority (CMA) announced an update to its investigation into anticompetitive practices in the mobile web browser market. (The investigation also covers the cloud gaming market as a bit of a tacked-on add-in.) In previous updates, between March and […]

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]]> https://www.adexchanger.com/platforms/browser-extension-developers-say-google-and-apple-need-cma-oversight/feed/ 0 TikTok Wants To Win All The Screens, Not Just Your Smartphone https://www.adexchanger.com/mobile/tiktok-wants-to-win-all-the-screens-not-just-your-smartphone/ https://www.adexchanger.com/mobile/tiktok-wants-to-win-all-the-screens-not-just-your-smartphone/#respond Tue, 13 Aug 2024 05:00:15 +0000 https://www.adexchanger.com/?p=410451 TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device. It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones,” Dan Page, TikTok’s global head of partnerships, new screens, told AdExchanger. “We want to be in all of them, […]

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]]> https://www.adexchanger.com/mobile/tiktok-wants-to-win-all-the-screens-not-just-your-smartphone/feed/ 0 The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’ https://www.adexchanger.com/online-advertising/the-trade-desk-says-uid2-has-now-reached-critical-mass/ https://www.adexchanger.com/online-advertising/the-trade-desk-says-uid2-has-now-reached-critical-mass/#respond Fri, 09 Aug 2024 13:51:56 +0000 https://www.adexchanger.com/?p=410301 The Trade Desk has delivered another smash earnings report, with $585 million in Q2 revenue, up 26% year-over-year. The company, which reported on Thursday, generated $85 million in net profit, more than double the $33 million it generated in Q2 2023. Meanwhile, Unified ID 2.0, the open-source identity initiative created and backed by The Trade […]

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]]> https://www.adexchanger.com/online-advertising/the-trade-desk-says-uid2-has-now-reached-critical-mass/feed/ 0 Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out https://www.adexchanger.com/marketers/publicis-acquired-retail-tech-with-agency-clients-and-now-those-agencies-want-out/ https://www.adexchanger.com/marketers/publicis-acquired-retail-tech-with-agency-clients-and-now-those-agencies-want-out/#respond Thu, 08 Aug 2024 04:45:09 +0000 https://www.adexchanger.com/?p=410124 Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses. You read that right: agencies. Many of Publicis’ fastest-growing and most […]

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]]> https://www.adexchanger.com/marketers/publicis-acquired-retail-tech-with-agency-clients-and-now-those-agencies-want-out/feed/ 0 Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media https://www.adexchanger.com/marketers/adalytics-report-challenges-verifiers-and-pubs-that-claim-100-brand-safe-media/ https://www.adexchanger.com/marketers/adalytics-report-challenges-verifiers-and-pubs-that-claim-100-brand-safe-media/#respond Wed, 07 Aug 2024 16:38:12 +0000 https://www.adexchanger.com/?p=410103 That thud you just heard? The latest Adalytics report dropped on Wednesday. The spotlight this time is on media sellers with masses of user-generated content (UGC), including movie and video review forums with unmoderated comment and discussion sections. Examples include Fandom, Tumblr, Metacritic, Dailymotion, Genius, Urban Dictionary (which you might expect) and even the Merriam-Webster […]

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]]> https://www.adexchanger.com/marketers/adalytics-report-challenges-verifiers-and-pubs-that-claim-100-brand-safe-media/feed/ 0 The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech https://www.adexchanger.com/marketers/the-doj-wins-its-search-antitrust-case-against-google-next-up-is-ad-tech/ Mon, 05 Aug 2024 22:13:25 +0000 https://www.adexchanger.com/?p=409992 “Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search […]

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]]> A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center https://www.adexchanger.com/online-advertising/a-google-ads-glitch-likely-triggered-a-data-breach-within-google-merchant-center/ Fri, 02 Aug 2024 20:23:14 +0000 https://www.adexchanger.com/?p=409860 Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC […]

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]]> Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started https://www.adexchanger.com/commerce/amazon-advertising-earned-50-billion-over-the-past-12-months-and-its-just-getting-started/ Fri, 02 Aug 2024 14:48:46 +0000 https://www.adexchanger.com/?p=409838 Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year. Meanwhile, Amazon’s net sales increased by 10% in Q2 and profitability doubled from $6.7 billion to $13.5 billion, according to the company’s earnings report on Thursday. Making more than $12 billion in […]

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