CPX Interactive was founded and long run as a traditional ad network business, but it wants to be known for multi-channel advertising — a la ValueClick. So it’s breaking out its channel offerings into branded divisions, starting with mobile and affiliate ads. Its new mobile network, Moversa, is three months old but already contributes 5% […]
As Facebook hosts its first quarterly earnings call tomorrow after market close, investors will be looking at a range of health indicators. Among them are user engagement (daily, monthly), monetization of mobile, and ad pricing. The bar is lower than might have been expected pre-IPO, with some analysts forecasting decelerated growth in Q2 — owing partly […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. The mobile media space is as exciting as it is daunting. As a digital media director, it seems there are more […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. It was a Michael Lewis book before it was a Sandra Bullock movie. Published in 2006, “The Blind Side” stated very elegantly what most football […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com the latest industry events as well as an update to his ongoing analysis of the marketing ecosystem titled, “The Race For The Digital Marketing Hub: Version 2.0.” Download it (PDF). AdExchanger: In this […]
Upcast Social is a London-based marketing firm specializing in managing Facebook campaigns. It was one of the early companies to be certified as a preferred marketing developer (PMD) for the Facebook Ads API. AdExchanger spoke with CEO Jim Brigden and Client Services Director Josh Wallin. AdExchanger: What’s the origin story for Upcast Social? JB: Upcast […]
The IDG TechNetwork is pulling the curtain off its new data management platform (DMP) today. The network oversees roughly 500 sites, including the tech and information publisher IDG’s own web extensions such as PC World, Macworld and CIO magazines. Peter Longo has been CEO of the IDG TechNetwork for four years and has held executive posts […]
Retargeting specialist AdRoll began its life in 2007 as an ordinary ad network, looking to solve the problems of display advertising that still plague marketers and publishers. The company, which grew out of work with semantic advertising and a history of thinking deeply about artificial intelligence on the part of its founders, CEO Aaron Bell […]
Having originally conceived the idea while at vertical ad network Adify (which he sold to Cox in 2008 for a healthy $300 million), CEO Russ Fradin has not lost any steam in his own personal startup engine – let alone his passion for his latest startup, Dynamic Signal. Fradin explains that brand clients want to […]
