Laurie Lam Archives | AdExchanger https://www.adexchanger.com/tag/laurie-lam/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 11:24:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Laurie Lam Archives | AdExchanger https://www.adexchanger.com/tag/laurie-lam/ 32 32 Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand? https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/ https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/#respond Mon, 19 Aug 2024 04:45:07 +0000 https://www.adexchanger.com/?p=410824 For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t […]

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