Paramount Archives | AdExchanger

ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race

Alyssa Boyle — Tue, 13 Aug 2024 12:00:13 +0000

The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and iSpot – in April.

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Paramount To Lay Off 15% Of US Workforce As Streaming Generates Its First-Ever Profit

Allison Schiff — Thu, 08 Aug 2024 23:17:52 +0000

Woe is linear. On Thursday, Paramount announced that it’s writing down its cable TV business by $6 billion and laying off 15% of its US workforce as part of cost-cutting measures in advance of its planned merger with Skydance Media. The layoffs, which include cuts to marketing and communications roles, will take place in the […]

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CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry

AdExchanger Guest Columnist — Tue, 06 Aug 2024 04:35:53 +0000

Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for what’s next. With more than a decade of experience at The Walt Disney Company, I experienced how digital and streaming upended standard foundational ad serving and operations, commercial formats and ad sales […]

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If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter

AdExchanger Guest Columnist — Fri, 12 Jul 2024 04:35:23 +0000

When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all the privacy disclosures and requests for data push consumers to say they’ve had enough? Rather than preparing for a single […]

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Punching Among Sandboxers; Why The Nielsen Inertia Wins

AdExchanger — Fri, 12 Jul 2024 04:03:45 +0000

The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies?

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Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTube

AdExchanger — Thu, 11 Jul 2024 04:03:13 +0000

Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?

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SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price

Anthony Vargas — Thu, 20 Jun 2024 04:45:43 +0000

SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been […]

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Paramount And Shopsense Add Programmatic Demand To Their Shoppable Ad Network

James Hercher — Thu, 23 May 2024 04:40:57 +0000

Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We create the culture, […]

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Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix

AdExchanger — Fri, 12 Apr 2024 04:03:39 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous deals – the contours of which are unknown – that will likely come under some scrutiny. Take Reddit’s search visibility. It showed some improvement last year, but ever since a search algo update last month, […]

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Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus

AdExchanger — Mon, 08 Apr 2024 04:03:07 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empty Shop Streaming TV has a problem, because so many pillars for monetization require consumer adoption but aren’t very popular. The glaringly obvious example is ads themselves. Streaming audiences seem to revile ads, even in small doses. But consumers can’t avoid ads, really, […]

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