Publishers

The past decade has been tumultuous for supply-side platforms. But SSPs will be fine, according to SSPs. They’re simply evolving.

Nubai claims that if buyers don’t shell out for premium placements like on CNN and Fox News, Outbrain instead places their links on less-reputable sites that have been found to attract a high degree of sophisticated invalid traffic – aka bots.

Despite the backlash against MFA websites, there is still no industry standard to define MFA. So the 4A’s is hosting monthly meetings between buyers and sellers to nail down more explicit criteria for what constitutes MFA.

G/O Media introduced a new contextual targeting solution that combines first-party contextual signals and data on audience browsing behavior to create cross-site contextual segments that can be activated programmatically.

In addition to establishing another pipe for programmatic demand, Colossus SSP will add SHE Media’s network of minority- and woman-owned publishing brands to its own minority-focused PMPs.

Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to digital ad revenue growth in Q4, with a 9% uptick to $284 million.

Bonbon, which officially launched on Monday – wants to reward people for their signups. The company, co-founded by two ad tech vets in July 2022, has a cross-site, single-sign-on service for the 30 publishers in its network.

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, gen-AI companies must get real about the value journalism brings to their products.

Future is expanding its in-house measurement stack to entice more spend from existing clients and get more US brands to advertise across its portfolio.

Since programmatic is all about advertisers looking for low-cost impressions, Likewise gets more revenue from direct deals that rely on its first-party audience data.