CTV Archives | AdExchanger https://www.adexchanger.com/category/tv/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 14:55:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png CTV Archives | AdExchanger https://www.adexchanger.com/category/tv/ 32 32 Netflix Sees 150% Jump In Upfront Ad Sales This Year https://www.adexchanger.com/streaming/netflix-closes-second-upfronts/ https://www.adexchanger.com/streaming/netflix-closes-second-upfronts/#respond Tue, 20 Aug 2024 14:00:20 +0000 https://www.adexchanger.com/?p=410916 Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods.

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]]> https://www.adexchanger.com/streaming/netflix-closes-second-upfronts/feed/ 0 How Sensodyne Is Optimizing TV Ads Using Attention Metrics https://www.adexchanger.com/ctv-roundup/how-sensodyne-is-optimizing-tv-ads-using-attention-metrics/ https://www.adexchanger.com/ctv-roundup/how-sensodyne-is-optimizing-tv-ads-using-attention-metrics/#respond Fri, 16 Aug 2024 05:00:56 +0000 https://www.adexchanger.com/?p=410581 Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention.

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]]> https://www.adexchanger.com/ctv-roundup/how-sensodyne-is-optimizing-tv-ads-using-attention-metrics/feed/ 0 Magnite Continues Steady Growth Powered By Programmatic CTV https://www.adexchanger.com/tv/magnite-continues-steady-growth-powered-by-programmatic-ctv/ https://www.adexchanger.com/tv/magnite-continues-steady-growth-powered-by-programmatic-ctv/#respond Thu, 08 Aug 2024 13:14:39 +0000 https://www.adexchanger.com/?p=410175 CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal, which happened in May, “created significant momentum for our business,” Magnite President and CEO Michael Barrett told investors on Wednesday. “New and existing customers [are] asking us how […]

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]]> https://www.adexchanger.com/tv/magnite-continues-steady-growth-powered-by-programmatic-ctv/feed/ 0 How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics https://www.adexchanger.com/tv/how-programmatic-ad-targeting-is-shaping-up-during-the-paris-olympics/ https://www.adexchanger.com/tv/how-programmatic-ad-targeting-is-shaping-up-during-the-paris-olympics/#respond Thu, 08 Aug 2024 05:00:36 +0000 https://www.adexchanger.com/?p=410119 The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. And agencies are seeing good results.

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]]> https://www.adexchanger.com/tv/how-programmatic-ad-targeting-is-shaping-up-during-the-paris-olympics/feed/ 0 WBD Latches Onto Global Expansion And Sports To Turn Around Revenue Losses https://www.adexchanger.com/tv/wbd-latches-onto-global-expansion-and-sports-to-turn-around-revenue-losses/ https://www.adexchanger.com/tv/wbd-latches-onto-global-expansion-and-sports-to-turn-around-revenue-losses/#respond Wed, 07 Aug 2024 23:20:30 +0000 https://www.adexchanger.com/?p=410155 WBD’s overall revenue fell 5% year-over-year to $9.7 billion, continuing a recent decline and missing investor expectations, according to its earnings report on Wednesday. WBD shares dropped 8% during after-hours trading.

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]]> https://www.adexchanger.com/tv/wbd-latches-onto-global-expansion-and-sports-to-turn-around-revenue-losses/feed/ 0 ESPN Is Making Disney+ Profitable https://www.adexchanger.com/tv/espn-is-making-disney-profitable/ https://www.adexchanger.com/tv/espn-is-making-disney-profitable/#respond Wed, 07 Aug 2024 16:42:40 +0000 https://www.adexchanger.com/?p=410099 Last quarter, Disney’s combined streaming portfolio – Disney+, Hulu and ESPN+ – turned a profit for the first time, bringing in $47 million from April through June.

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]]> https://www.adexchanger.com/tv/espn-is-making-disney-profitable/feed/ 0 The First Programmatic Olympics Is Attracting New Advertisers https://www.adexchanger.com/tv/the-first-programmatic-olympics-is-attracting-new-advertisers/ Fri, 02 Aug 2024 05:00:13 +0000 https://www.adexchanger.com/?p=409807 Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games.

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]]> Roku Taps The Trade Desk’s UID2 To Draw In New Demand https://www.adexchanger.com/tv/roku-taps-the-trade-desks-uid2-to-draw-in-new-demand/ Fri, 02 Aug 2024 01:38:46 +0000 https://www.adexchanger.com/?p=409800 Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and increase monetization per account by improving ad targeting.

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]]> Innovid Wants To Solve CTV’s Most Annoying Issue https://www.adexchanger.com/tv/innovid-wants-to-solve-ctvs-most-annoying-issue/ Wed, 31 Jul 2024 12:00:24 +0000 https://www.adexchanger.com/?p=409252 TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.

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]]> Former SpotX CEO Mike Shehan Returns To Ad Tech As Telly’s First CRO https://www.adexchanger.com/tv/former-spotx-ceo-mike-shehan-returns-to-ad-tech-as-tellys-first-cro/ Tue, 30 Jul 2024 11:00:08 +0000 https://www.adexchanger.com/?p=409146 Investor, industry veteran and former SpotX CEO Mike Shehan returns from the ad tech sidelines to join the C-suite at Telly, a startup that gives away free TVs in exchange for viewer data.

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