Agencies Archives | AdExchanger

Brian Lesser Is The New Global CEO Of GroupM

Allison Schiff — Wed, 17 Jul 2024 14:30:59 +0000

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer. On Wednesday, WPP announced that Brian Lesser is the new global CEO for GroupM, which houses ad buying agencies, including Mindshare, EssenceMediacom and Wavemaker. Lesser […]

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Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data

Hana Yoo — Fri, 12 Apr 2024 05:00:38 +0000

AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group. And in March, Shirli Zelcer stepped in to lead the group as Dentsu’s first chief data and technology officer. In […]

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IPG Dusts Itself Off After A Difficult 2023, Enters Recovery Mode

Hana Yoo — Thu, 08 Feb 2024 20:01:27 +0000

IPG had a bad year. Tech clients slashed their ad spend, which hurt IPG’s bottom line. Its digital agencies underperformed. Meanwhile, economic concerns and geopolitical unrest from the ongoing conflicts in Ukraine and the Gaza Strip spooked clients, leading to “conservatism,” CEO Philippe Krakowsky told investors during IPG’s earnings call on Thursday. The agency holding […]

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Why Omnicom Is Being More Cautious About Generative AI Than Other Holdcos

Hana Yoo — Wed, 07 Feb 2024 15:33:50 +0000

While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media. Omnicom closed its $845 million acquisition of ecommerce platform Flywheel Digital in early January – the biggest acquisition in the company’s history. But the hefty price tag is worth it, Omnicom […]

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Havas Media Network’s Global COO On Why It’s Going Deep – And Narrow – With Its Services

Hana Yoo — Wed, 24 Jan 2024 05:35:55 +0000

It takes a village to raise the profile of a global media agency. To better service clients – and help with their own bottom line – some media agencies, including Havas Media Network (HMN), are placing more weight on providing services that are more specific to particular client needs. Three years ago, HMN pushed more heavily into […]

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To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google

Anthony Vargas — Wed, 10 Jan 2024 17:33:16 +0000

Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time to devote to higher-order campaign-planning tasks rather than data management, WPP-owned GroupM has struck a new partnership with Google. On Wednesday, GroupM announced […]

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First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies

Hana Yoo — Tue, 02 Jan 2024 11:00:15 +0000

Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much. Cookie deprecation was “a really hot topic a year and a half or so ago,” said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce-focused agency. But now “I don’t hear it […]

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Pathlabs Wants To Finesse The Details For Media Agencies

Hana Yoo — Fri, 01 Dec 2023 15:00:36 +0000

When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for you. In the media agency world, Pathlabs is that hired hand, according to Mario Schulzke, COO of Pathlabs. Just as some people prefer to farm out their lawn care, many agencies want someone to execute […]

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GroupM Does Its Part To Kickstart Privacy Sandbox Testing

Anthony Vargas — Wed, 15 Nov 2023 09:00:49 +0000

With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs. Better late than never. With support from Google, WPP-owned GroupM announced a new initiative on Wednesday to integrate Privacy Sandbox tests into the media plans of select clients over the […]

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Dentsu’s Merkury Charts A Post-Cookie Future

Hana Yoo — Tue, 24 Oct 2023 14:00:45 +0000

Goodbye, cookies. Hello, agency first-party IDs. Agency holdco Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to create a single customer view for marketers. By connecting their tech and their partners’ tech with centralized creative, media and customer experience data across their ecosystems, marketers […]

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