Content Studio Archives | AdExchanger https://www.adexchanger.com/category/content-studio/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 09 Aug 2024 17:26:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Content Studio Archives | AdExchanger https://www.adexchanger.com/category/content-studio/ 32 32 When It Comes To Addressability And Identity, What’s Old Is New Again https://www.adexchanger.com/content-studio/when-it-comes-to-addressability-and-identity-whats-old-is-new-again/ https://www.adexchanger.com/content-studio/when-it-comes-to-addressability-and-identity-whats-old-is-new-again/#respond Tue, 13 Aug 2024 12:00:08 +0000 https://www.adexchanger.com/?p=410342 We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to consumer data. Now more than ever, we must rethink our data-driven strategies to achieve our goals. One side effect […]

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]]> https://www.adexchanger.com/content-studio/when-it-comes-to-addressability-and-identity-whats-old-is-new-again/feed/ 0 Why Health Care Brands Can No Longer Ignore Influencer Marketing https://www.adexchanger.com/content-studio/why-health-care-brands-can-no-longer-ignore-influencer-marketing/ https://www.adexchanger.com/content-studio/why-health-care-brands-can-no-longer-ignore-influencer-marketing/#respond Thu, 08 Aug 2024 12:00:27 +0000 https://www.adexchanger.com/?p=409960 If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink your approach. There’s never been a better moment to use these powerful channels to promote your brand – especially if you’re in the health care and pharmaceutical space. The boom of influencer marketing makes sense: […]

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]]> https://www.adexchanger.com/content-studio/why-health-care-brands-can-no-longer-ignore-influencer-marketing/feed/ 0 It’s Time To Use Streaming TV As A Full-Funnel Advertising Channel https://www.adexchanger.com/content-studio/its-time-to-use-streaming-tv-as-a-full-funnel-advertising-channel/ Tue, 06 Aug 2024 12:00:13 +0000 https://www.adexchanger.com/?p=409947 Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities. STV bridges the gap between the targeted advertising of digital formats and the […]

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]]> End The Insight Doom Loop https://www.adexchanger.com/content-studio/end-the-insight-doom-loop/ Tue, 30 Jul 2024 12:00:39 +0000 https://www.adexchanger.com/?p=408995 “Can you tell me which hour of the day is most profitable for us?” It’s a familiar scenario: You’re meeting with your client to review their latest campaign dashboard, and your client asks for a custom metric that goes just beyond the dashboard you’re sharing with them. You say you’ll check with the team and […]

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]]> To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach https://www.adexchanger.com/content-studio/to-up-level-2024-holiday-campaigns-take-a-phygital-approach/ Wed, 24 Jul 2024 12:00:35 +0000 https://www.adexchanger.com/?p=408603 Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and digital experiences, creating a cohesive customer journey across both realms. By seamlessly bringing together data from customers’ physical movements and online interactions, retailers can personalize shopping journeys, optimize inventory management and enhance targeted marketing efforts. […]

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]]> The Supply Side’s Crucial Role In SPO Accountability https://www.adexchanger.com/content-studio/the-supply-sides-crucial-role-in-spo-accountability/ Wed, 26 Jun 2024 12:00:15 +0000 https://www.adexchanger.com/?p=406702 The programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers. At the heart of these changes lies supply-path optimization (SPO), designed to streamline ad buying by ensuring transactions occur through the most efficient and transparent pathways possible. As the programmatic ecosystem matures, the role of […]

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]]> How CTV Publishers Can Thrive With The Right Technology Partner https://www.adexchanger.com/content-studio/how-ctv-publishers-can-thrive-with-the-right-technology-partner/ Tue, 18 Jun 2024 12:00:58 +0000 https://www.adexchanger.com/?p=406208 It’s no secret that there are a lot of people watching connected TV (CTV) these days. And where the audiences go, advertisers follow. In a short period of time, CTV has gone from questionably viable to widely desirable. It’s the fastest-growing ad channel in the US, projected to increase by 22.4% to reach a total […]

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]]> Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience https://www.adexchanger.com/content-studio/comprehensive-supply-access-how-marketers-can-efficiently-reach-their-audience/ Fri, 14 Jun 2024 12:00:19 +0000 https://www.adexchanger.com/?p=406227 The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With increasing fragmentation across the digital media landscape, marketers end up chasing audiences with campaigns running across multiple DSPs and supply sources. This approach adds logistical burdens while making it difficult to quantify incremental reach, measure […]

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]]> Harnessing AI: Transforming Creative Development In Advertising https://www.adexchanger.com/content-studio/harnessing-ai-transforming-creative-development-in-advertising/ Thu, 13 Jun 2024 12:00:36 +0000 https://www.adexchanger.com/?p=405964 AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet advertising professionals and consumers hold contrasting perspectives on AI. A Yahoo and Publicis Media study found that 77% of advertisers hold a positive […]

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]]> Harmonizing AI: Ensuring Transparency And Control In A Performance-Driven World https://www.adexchanger.com/content-studio/harmonizing-ai-ensuring-transparency-and-control-in-a-performance-driven-world/ Tue, 04 Jun 2024 12:00:53 +0000 https://www.adexchanger.com/?p=404933 In today’s evolving digital landscape, the absence of third-party cookies presents new opportunities, and harnessing AI has become indispensable for marketers striving to maximize their budget and performance. However, while AI holds immense potential, it’s not enough for marketers to rely solely on simplified campaign metrics to grasp customer insights and marketing effectiveness. What’s more, […]

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