AdExchanger Talks Archives | AdExchanger

Let’s Live In A Data Democracy

Allison Schiff — Tue, 20 Aug 2024 10:00:35 +0000

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a similar question. “Could we democratize the notion of consumer identity in a way that is value-creating not only for the enterprise – marketers, publishers, media platforms, etc. – but also is respectful of the consumer,” Sivaramakrishnan says on this […]

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Hyundai’s New Marketing Direction

Allison Schiff — Wed, 14 Aug 2024 05:00:18 +0000

Angela Zepeda is the former CMO of Hyundai Motor America – but not because she’s leaving the brand. She’s Hyundai’s newly-minted chief creative officer. Hyundai recently restructured its marketing department to split the CMO role into two jobs: creative and performance.

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The Move Toward Better Measurement

Allison Schiff — Tue, 06 Aug 2024 10:00:31 +0000

There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.

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The Skeptical Technologist

Allison Schiff — Tue, 30 Jul 2024 11:49:43 +0000

AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”

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Three-Ply Vs. One-Ply Programmatic

Allison Schiff — Wed, 24 Jul 2024 10:00:47 +0000

What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It’s a question of quality (or the lack thereof).

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Antitrust Soul Searching

Allison Schiff — Tue, 16 Jul 2024 10:00:16 +0000

With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google.

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Brand Safety Is Critical – But Don’t Overdo It

Allison Schiff — Tue, 09 Jul 2024 10:00:03 +0000

It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.

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Travelers Just Want To Spend

Allison Schiff — Tue, 02 Jul 2024 10:00:53 +0000

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.

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MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To Tell

Allison Schiff — Tue, 25 Jun 2024 10:00:45 +0000

It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.

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Measure Me This

Alyssa Boyle — Tue, 18 Jun 2024 10:00:15 +0000

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.

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