The Big Story Archives | AdExchanger https://www.adexchanger.com/category/the-big-story/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 13:24:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png The Big Story Archives | AdExchanger https://www.adexchanger.com/category/the-big-story/ 32 32 Agency Ad Tech https://www.adexchanger.com/the-big-story/agency-ad-tech/ https://www.adexchanger.com/the-big-story/agency-ad-tech/#respond Thu, 15 Aug 2024 15:22:03 +0000 https://www.adexchanger.com/?p=410656 Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.

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]]> https://www.adexchanger.com/the-big-story/agency-ad-tech/feed/ 0 Inside The Ruling That Deemed Google Search A Monopoly https://www.adexchanger.com/the-big-story/inside-the-ruling-that-deemed-google-search-a-monopoly/ https://www.adexchanger.com/the-big-story/inside-the-ruling-that-deemed-google-search-a-monopoly/#respond Thu, 08 Aug 2024 19:40:16 +0000 https://www.adexchanger.com/?p=410207 Google is a monopolist. We bring on a guest that’s both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.

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]]> https://www.adexchanger.com/the-big-story/inside-the-ruling-that-deemed-google-search-a-monopoly/feed/ 0 The Looming Question Of Cookie Consent https://www.adexchanger.com/the-big-story/the-looming-question-of-cookie-consent/ Fri, 02 Aug 2024 14:48:57 +0000 https://www.adexchanger.com/?p=409797 Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away. Google Chrome is proposing an “approach that elevates user choice,” which will undoubtedly mean more opt-outs. But will the opt-out rate be half? Two-thirds? 10%? 90%? For the past week or so, we’ve been so […]

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]]> The Third-Party Cookie Pardon https://www.adexchanger.com/the-big-story/the-third-party-cookie-pardon/ Thu, 25 Jul 2024 15:07:29 +0000 https://www.adexchanger.com/?p=408815 Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

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]]> A Primer On The DOJ’s Upcoming Antitrust Trial Against Google https://www.adexchanger.com/the-big-story/a-primer-on-the-dojs-upcoming-antitrust-trial-against-google/ Thu, 18 Jul 2024 16:59:23 +0000 https://www.adexchanger.com/?p=408325 We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.

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]]> Episode 300: The End of The Oracle Advertising Era https://www.adexchanger.com/the-big-story/episode-300-the-end-of-the-oracle-advertising-era/ Thu, 11 Jul 2024 14:39:04 +0000 https://www.adexchanger.com/?p=407946 The Big Story is celebrating its 300th episode! Back when we started recording The Big Story in 2018, Oracle had just acquired Grapeshot, its last nine-figure advertising acquisition. It would only take another six years for its advertising business to enter a decline and then get the axe on an earnings call on June 12. […]

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]]> The PET Project That Mozilla Acquired https://www.adexchanger.com/the-big-story/the-pet-project-that-mozilla-acquired/ Thu, 27 Jun 2024 16:04:43 +0000 https://www.adexchanger.com/?p=407123 This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

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]]> Cannes Lions, Generative AI Edition https://www.adexchanger.com/the-big-story/cannes-lions-generative-ai-edition/ Fri, 21 Jun 2024 05:00:10 +0000 https://www.adexchanger.com/?p=406575 At the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.

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]]> Nope, We Haven’t Hit Peak Retail Media Yet https://www.adexchanger.com/the-big-story/nope-we-havent-hit-peak-retail-media-yet/ Fri, 14 Jun 2024 13:18:26 +0000 https://www.adexchanger.com/?p=406262 The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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]]> Ranking The Open Web https://www.adexchanger.com/the-big-story/ranking-the-open-web/ Thu, 06 Jun 2024 16:01:59 +0000 https://www.adexchanger.com/?p=405141 SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk’s SP500+ product. Plus: Seedtag acquired Beachfront, a deal that’s emblematic of multiple trends in CTV, privacy and the rise of contextual.

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