AI Archives | AdExchanger https://www.adexchanger.com/category/ai/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 21:25:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AI Archives | AdExchanger https://www.adexchanger.com/category/ai/ 32 32 Former Ad Block Recovery Startup Admiral Secures $19 Million In New Funding https://www.adexchanger.com/marketing-automation-2/former-ad-block-recovery-startup-admiral-secures-19-million-in-new-funding/ https://www.adexchanger.com/marketing-automation-2/former-ad-block-recovery-startup-admiral-secures-19-million-in-new-funding/#respond Wed, 21 Aug 2024 05:00:21 +0000 https://www.adexchanger.com/?p=410954 Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday.

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]]> https://www.adexchanger.com/marketing-automation-2/former-ad-block-recovery-startup-admiral-secures-19-million-in-new-funding/feed/ 0 Can Creative And Media Teams Get Along With PMG’s AI Platform? https://www.adexchanger.com/ai/can-creative-and-media-teams-get-along-with-pmgs-ai-platform/ Mon, 05 Aug 2024 12:08:08 +0000 https://www.adexchanger.com/?p=409844 Media teams and creative teams can sometimes butt heads. But Alli, an AI-powered analytics tool, suggests an alternative.

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]]> Newly Funded Startup Fibr Is Using AI To Personalize Landing Pages https://www.adexchanger.com/ai/newly-funded-startup-fibr-is-using-ai-to-personalize-landing-pages/ Thu, 18 Jul 2024 14:39:54 +0000 https://www.adexchanger.com/?p=408361 Most digital marketers know the importance of personalized ad creative. But even those brands often use a one-size-fits-all landing page. That’s the problem startup Fibr hopes to solve.

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]]> This AI Startup Is Using LLMs To Autogenerate ‘High Conversion Rate’ Ad Copy https://www.adexchanger.com/ai/this-ai-startup-is-using-llms-to-autogenerate-high-conversion-rate-ad-copy/ Mon, 15 Jul 2024 18:01:42 +0000 https://www.adexchanger.com/?p=408139 Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however, wants to do both.

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]]> Why A Challenger Laundry Brand Used AI To Make Its Ads https://www.adexchanger.com/ai/why-a-challenger-laundry-brand-used-ai-to-make-its-ads/ Thu, 02 May 2024 11:00:21 +0000 https://www.adexchanger.com/?p=401766 Leaf is a UK-based challenger brand in the laundry space that sells dry laundry sheets. Not only does it need to get consumers to switch from liquid detergent, it also competes against giants like Procter & Gamble’s Tide. First, it tried the DTC playbook. The eco-friendly household and commercial cleaning product maker ran paid social […]

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]]> AdGPT Exits Stealth To Create AI-Generated Ads For SMBs https://www.adexchanger.com/ai/adgpt-exits-stealth-to-create-ai-generated-ads-for-smbs/ Wed, 01 May 2024 12:00:03 +0000 https://www.adexchanger.com/?p=401784 It’s like ChatGPT, but for ads. AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday. An advertiser can enter a URL into the AdGPT site, upload a brief or write a quick prompt, such as “I […]

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]]> Meta Reports Record Q1 Revenue, But Its Plan For The AI Long Game Has Investors Spooked https://www.adexchanger.com/platforms/meta-reports-record-q1-revenue-but-its-plan-for-the-ai-long-game-has-investors-spooked/ Thu, 25 Apr 2024 14:31:36 +0000 https://www.adexchanger.com/?p=401069 Meta’s ad business keeps chugging along, thanks largely to investments in AI-based content recommendation and ad optimization. The company reported its fifth consecutive quarter of revenue growth in its Q1 2024 earnings call on Wednesday. Revenue for the quarter totaled $36.5 billion, a 27% YOY increase, with $35.6 billion coming from ads. It was the […]

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]]> How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool https://www.adexchanger.com/ai/how-a-digital-media-agency-built-its-own-ai-powered-contextual-targeting-tool/ Wed, 24 Apr 2024 14:29:16 +0000 https://www.adexchanger.com/?p=400974 There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies to target ads based on emotions. The agency’s emotional contextual tool, called Reticle AI, analyzes the emotions an ad is trying to evoke and […]

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]]> How Eyeo Worked With Students To Innovate On AI https://www.adexchanger.com/ai/how-eyeo-worked-with-students-to-innovate-on-ai/ Thu, 11 Apr 2024 15:19:39 +0000 https://www.adexchanger.com/?p=399680 Eyeo is putting the “learning” in machine learning. Last year, it partnered with a university student initiative in Munich to have students find new approaches to using AI in its online ad filtering. As the parent company of AdBlock and Adblock Plus, two of the most downloaded ad-blocking services on the market, eyeo has invested […]

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]]> Zefr’s New AI Chief Wants To Prove The Value Of ‘Truthiness’ https://www.adexchanger.com/ai/zefrs-new-ai-chief-wants-to-prove-the-value-of-truthiness/ Thu, 04 Apr 2024 04:35:30 +0000 https://www.adexchanger.com/?p=398975 Zefr is the latest company to name a chief AI officer. Jon Morra was promoted to the role in February after about seven years with the company. Zefr is among the brand safety and suitability vendors with a specialty in rating contextual placements across the walled gardens, including YouTube, TikTok and Meta. Over time, Morra […]

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