Why Personalized Ads Go Wrong And How To Do Them Right
Personalized ads aren’t new. But personalization powered by generative AI is creating new challenges for brands.
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Salesforce Bolsters Its Retail Marketing Offerings With Generative AI
Two of Salesforce’s new AI-powered tools are nearly ready for prime time: one for segment creation and another to help retailers coordinate the pricing of promotions to different audiences across channels.
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Crafting A Conscience For Generative AI In Marketing
Paul Pallath, VP of applied AI at cloud consultancy Searce, spoke with AdExchanger about a few hypothetical – but very possible – ethical scenarios a marketer might face when using generative AI.
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Inuvo’s AI-Driven Twist On Segmentation Zeroes In On The ‘Why,’ Not The ‘Who’
Inuvo, a software company that uses a web crawler combined with machine learning to analyze online interactions and predict consumer intent, has been around the block – and it’s got an unlikely origin story.
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Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI
Marketers will fold generative AI into more of their creative processes and ad creative in 2024.
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Kepler Group Flexes Its New Creative Arm, Backed By Serious Data Muscle
Kepler Group, which launched Kepler Creative in October, wants to fix the disconnect between media and creative.
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Marketing Workflow Tech Startup Arcane Secures $5 Million In Seed Funding
Arcane, a marketing workflow automation startup, announced $5 million in seed funding on Thursday. The VC firm Accel is leading the round.
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Why La Colombe Put An AI Company In Charge Of Its Video Ads
When La Colombe wanted to drive site traffic from new audiences, it turned to video – and predictive AI models.
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Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data
Yahoo’s new Blueprint feature for its DSP offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert.
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Marketers Reflect On Generative AI As ChatGPT Turns One
On the eve of ChatGPT’s first birthday, we asked a few brand and agency experts: How are you using and thinking about generative AI tech in your marketing, one year after ChatGPT’s debut?