streaming Archives | AdExchanger

Paramount To Lay Off 15% Of US Workforce As Streaming Generates Its First-Ever Profit

Allison Schiff — Thu, 08 Aug 2024 23:17:52 +0000

Woe is linear. On Thursday, Paramount announced that it’s writing down its cable TV business by $6 billion and laying off 15% of its US workforce as part of cost-cutting measures in advance of its planned merger with Skydance Media. The layoffs, which include cuts to marketing and communications roles, will take place in the […]

The post Paramount To Lay Off 15% Of US Workforce As Streaming Generates Its First-Ever Profit appeared first on AdExchanger.

Comic: New Cable

Kevvo — Fri, 08 Mar 2024 05:15:32 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

The post Comic: New Cable appeared first on AdExchanger.

The Big Story: Ad Tech Report Card

Sarah Sluis — Thu, 09 Nov 2023 21:07:51 +0000

DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file data. Find out who’s passing and who’s failing. Then, we count the ways CTV suppliers are embracing programmatic buying.

The post The Big Story: Ad Tech Report Card appeared first on AdExchanger.

The Big Story: The Squeeze On Streaming

Sarah Sluis — Fri, 18 Aug 2023 15:58:21 +0000

We’re into the dog days of summer, and if you’re not outside, you’re probably cooling off – by streaming. But everything’s not going so hot on the streaming front. Many streaming services are struggling to grow subscribers, so they’re making the decision to raise prices for their existing subscribers. Streaming is getting more expensive than […]

The post The Big Story: The Squeeze On Streaming appeared first on AdExchanger.

Google Doles Out Refunds After Adalytics Drama; ESPN: Stream It Or Sell It?

AdExchanger — Tue, 15 Aug 2023 04:03:03 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Gripe Google is refunding agencies for “billing discrepancies,” aka ads that ran in places where they weren’t supposed to, Ad Age reports. The refunds (which Google refers to as credits) closely follow the viral Adalytics report alleging that YouTube placed TrueView ad […]

The post Google Doles Out Refunds After Adalytics Drama; ESPN: Stream It Or Sell It? appeared first on AdExchanger.

Comic: The FAST Lane

Kevvo — Fri, 30 Jun 2023 04:15:06 +0000

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

The post Comic: The FAST Lane appeared first on AdExchanger.

Comic: Sorta CTV

Kevvo — Fri, 23 Jun 2023 04:15:38 +0000

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

The post Comic: Sorta CTV appeared first on AdExchanger.

Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs

AdExchanger — Thu, 22 Jun 2023 04:03:14 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]

The post Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs appeared first on AdExchanger.

Global Ad Revenue Chugs Along, Per GroupM Report

Hana Yoo — Mon, 12 Jun 2023 13:00:45 +0000

With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. In its midyear forecast, released on Monday, the holding company predicts that global advertising is on track to grow 5.9% in 2023, in line with its projection from December. Still, that number represents negative growth when accounting for inflation. While 2022 started out […]

The post Global Ad Revenue Chugs Along, Per GroupM Report appeared first on AdExchanger.

How Kevin Hart’s Media Company Helps Brands Like Sam’s Club ‘Find Their Funny’

Allison Schiff — Mon, 05 Jun 2023 05:15:19 +0000

Humor is subjective, and not every brand lends itself to comedy. But advertisers that can make people laugh are poised to win and keep customers. “Even brands that aren’t ‘traditionally’ funny do have an opportunity to be more playful and to amuse,” said Stephen Loguidice, SVP and head of partnerships and advertising at Hartbeat, a […]

The post How Kevin Hart’s Media Company Helps Brands Like Sam’s Club ‘Find Their Funny’ appeared first on AdExchanger.