Advance Local

Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. And then 2023 happened.

People just can’t get enough news during the coronavirus pandemic – and it’s not just national coverage. Local newsletters are experiencing record sign-up numbers. Advance Local, which operates local news sites including Syracuse.com, MassLive.com, OregonLive.com, LehighValleyLive.com and NJ.com, moved quickly to provide newsletters to people seeking frequent updates about the pandemic. Most of the publishers owned […]

It’s a tough time for all publishers, and local publishers especially. To combat those challenges, Advance Local – part of the same media company that owns local pubs like NJ.com and NOLA.com – created a tech incubator in 2015 called Alpha Group, to come up with the next big idea. Founded by one of its […]

With header bidding enabled, the open marketplace works just fine for Advance Local. While many publishers and buyers are moving to closed, curated programmatic environments due to brand safety, fraud and viewability concerns, Advance Local is focused on driving yield in the open marketplace. That strategy means improving viewability and giving buyers transparent URL information […]