How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. And then 2023 happened.
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EX.CO
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Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Publishers and online video platforms that rely on accompanying content video ads could see their revenue drop after Google AdX’s April 1 update.
Tagged in:- accompanying content video ads
- Aditude
- Andrew Fowler
- Connatix
- Eric Hochberger
- EX.CO
- Google AdX
- Hillary Slattery
- IAB Tech Lab
- in-stream video
- interstitial video ads
- Luca Bozzo
- Mediavine
- no content/standalone video ads
- online video
- openRTB
- outstream video
- Prebid Video Taskforce
- Primis
- video.plcmt
- youtube
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Aditude Adjustment: Ad Ops Startup Raises $15 Million Series A
Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.
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OPINION: PublishersThis Travel Publisher’s Investment In Programmatic During The Pandemic Is Now Paying Dividends
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. BoardingArea, a publisher network that includes more than 60 travel blogs, isn’t just banking on a return to normal, said its founder Randy Petersen. After weathering the pandemic, BoardingArea is betting on revenue diversification and a revamped programmatic tech stack for its future growth.