Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?
History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.
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DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet
Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.
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TikTok Wants To Win All The Screens, Not Just Your Smartphone
“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”
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The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’
The Trade Desk delivered another smash earnings report. Meanwhile, Unified ID 2.0, the open-source identity initiative, has “reached a critical mass of adoption,” CEO Jeff Green told investors.
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Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out
Many of Publicis’ fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?
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Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media
In the crosshairs this time: media sellers with masses of user-generated content, including movie and video review forums with unmoderated comment and discussion sections.
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A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center
A major Google glitch caused unencrypted customer and product info to be shared between Google Merchant Center accounts for at least two weeks.
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Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started
Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year.
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Criteo Touts Its Agency And Walled Garden Partners
Q2 was relatively ho-um for Criteo. Its revenue ticked up by just 1%, although the company did move from a net loss of $2 million in the year-ago quarter to a $28 million profit.
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The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less
In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads.
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