AI

Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday.

Media teams and creative teams can sometimes butt heads. But Alli, an AI-powered analytics tool, suggests an alternative.

Most digital marketers know the importance of personalized ad creative. But even those brands often use a one-size-fits-all landing page. That’s the problem startup Fibr hopes to solve.

Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however, wants to do both.

Leaf, a UK-based challenger brand in the laundry space, doubled its sales by using AdSapiens, an automated creative optimization platform from digital advertising firm Adludio.

AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday.

CEO Mark Zuckerberg cautioned that it will likely take years before Meta’s generative AI products, including Meta AI, are ready for monetization.

Digital media agency Hotspex Media’s emotional contextual tool, Reticle AI, analyzes the emotions an ad is trying to evoke and the context of where the ad might show up to find congruent ad placements.

Last year, eyeo partnered with a university student initiative in Munich to have students find new approaches to using AI in the company’s online ad filtering.

AdExchanger caught up with Zefr’s new chief AI officer, Jon Morra, about his role and how digital media will adapt (or acquiesce) to AI tech.